Ten Thousand a Day

Ten thousand a day. No, not dollars, people. Here is a staggering bit of news for you, for the next decade and a half, ten thousand people a day in the United States will turn Sixty years old. You know them as the “baby boom”. This huge mass of humanity means something unique and exciting to the real estate business.

The baby boomers are in their highest earning years. They are spending more money per capita than has even been spent by any generation before, even considering the effects of inflation. They are changing drastically the face of American real estate.

A number of important items are happening around us every day. For example, 28% of all homes sold are being purchased as investments, mostly by this powerful and wealthy generation. Second homes purchased by this demographic equate to 12% of all homes sold. The affect on the commercial marketplace is equally staggering. Investment is at an all time high and the
prospects for continued profitability look good for anyone approaching the market in a professional and prudent manner.

The baby boom pulls behind it a series of specialty needs geared to their children. We need more recreational offerings. We need more entertainment offerings and we need more specialty property for all the dance studios, cheerleading clubs, karate studios, arcades, indoor soccer programs, health and athletic clubs, summer camp destinations and support services for the kids who
get it all, from their folks who seem to have it all.

The baby boom also pushes ahead of it another series of real estate opportunities. Their parents are living longer lives than expected. As such they need specialty medical facilities, vacation opportunities, life care facilities, nursing homes, elderly-friendly apartments, condos and shopping venues and much more.

Last but not least, this populace has its own needs. Their lifestyle calls for different types of housing, destination vacation locations and work environments. Anyone who cannot see a future in real estate is blind to the realities of the market. This parade of people has only begun. Look for a long procession of events before we even get close to meeting these numerous needs.

For each of us the challenge is to identify what needs are not being met in the locations where we wish to invest. We need to identify the greatest potential for us personally and professionally, and then pursue the opportunity. Take some time this week to look around at your location and ask yourself, what have I seen or heard about that is successful elsewhere, that is not in my
market. Then get on the stick and make something happen. The opportunities are for all intents and purposes, limitless. The only question that needs to be answered is; are you are up to the task?

Remember as you look at your market for unique and profitable opportunities, don’t discount those with which you might be unfamiliar. That’s why we’re here. That’s why the on-line analysis programs are in place and that’s why our coaches and mentors have been trained and have the experience to assist you in making good things happen. Let us help. The program will work if you will work it. Have another great month.